A multidisciplinary creative leader who builds scalable brand systems and expressive visual experiences across technology, culture, fashion, and public art.
Designing Global Brand Experiences
Crafted immersive brand experiences that turned business goals into memorable moments for employees, customers, and global audiences, blending identity, storytelling, and environmental design across physical and digital touchpoints.
EXPERIENTIAL DESIGN
EVENT IDENTITY
ENVIRONMENTAL SYSTEMS
STORYTELLING
Evolving LinkedIn’s Brand Expression
Helped evolve LinkedIn's visual expression through scalable brand systems, creative frameworks, and design governance used across global marketing, editorial, social, and experiential channels.
BRAND SYSTEMS
VISUAL IDENTITY
CREATIVE GOVERNANCE
SCALABLE FRAMEWORKS
FEATURED WORK
Rebranding Goorin Bros.
Led the creative evolution of a 120+ year-old heritage brand through the development of a comprehensive visual identity system, photography direction, and brand standards. The work modernized the brand's expression across retail, product, digital, and marketing channels while preserving the authenticity that made it distinctive.
BRAND TRANSFORMATION
VISUAL IDENTITY
ART DIRECTION
PHOTOGRAPHY DIRECTION
Betabrand — Building a Brand for Weird Ideas
Helped shape the identity of a brand built around unconventional ideas, community participation, and product experimentation. Developed the visual systems, creative direction, and storytelling frameworks that brought the company's unique personality to life across digital, social, and marketing channels.
BRAND SYSTEMS
ART DIRECTION
PHOTO DIRECTION
COMMUNITY BUILDING